In a recent survey, 25% of Expedia Group travellers reported that they are comfortable booking travel more than a year in advance.* To better meet the changing expectations of guests today, you’ll want to adapt your distribution strategy on Expedia Group websites to offer as much availability as possible.
As you finalise your distribution and inventory plans for the year, now is a great time to incorporate long-term booking strategies. Adding rates and availability on Expedia Group websites a year or more in advance can help you attract guests who are looking to book early. And those early bookings can make a big impact on your business!
Janet Chen, General Manager at Beimen WOW Poshtel consulted with her Expedia Group market manager to find new strategies to fill beds in a competitive market. To maximise booking potential, Janet’s market manager recommended a long-term booking strategy: add rates and availability up to 12 months in advance and offer an “early bird” discount to add extra incentive for guests to book. After Janet took these steps, she saw a 150% increase in net room nights and a 392% increase in revenue. Read her story.
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It’s easy to extend your inventory and rates in HiSITE Channel Manager. Don’t miss out on any booking opportunities. Get started today!
*Source: Expedia Group Traveler Value Index, Spring 2022 Outlook
